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Crocs Stock Surges 7% Following Sydney Sweeney Ad Campaign Launch
Crocs Stock Surges 7% Following Sydney Sweeney Ad Campaign Launch
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BTCCSquare news:
Crocs Inc. (CROX) shares closed 7% higher on September 26 after the footwear company unveiled a new marketing campaign featuring actress Sydney Sweeney. The collaboration focuses on promoting Crocs' HeyDude shoe brand to younger demographics through video and print advertisements.
The MOVE mirrors Sweeney's controversial yet effective American Eagle Outfitters campaign earlier this year, which drove a 40% stock surge despite backlash over its 'genes/jeans' wordplay. Crocs appears to be leveraging Sweeney's proven ability to generate brand awareness and market momentum.
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